Please read this Privacy Policy carefully to understand how we handle your personal information.

1. Introduction

We, at Prescott Street Dental Practice, collect and use personal information about our patients and website visitors in accordance with the GDPR (EU Regulation 2016/679) and other applicable data protection laws. This Privacy Policy outlines the types of personal data we may collect, how we use and store it, and your rights in relation to your personal data.

By visiting our website, making an appointment, or using our services, you agree to the collection and use of your personal data as described in this Privacy Policy.

2. Information We Collect

We may collect the following personal data from you:

•Personal Identification Information: Name, date of birth, gender, and contact details (e.g., email address, phone number, home address).

•Health Information: Medical history, current health conditions, dental records, and treatment details.

•Payment Information: Billing details, payment method, and transaction history for dental services.

•Technical Information: IP address, browser type, device information, and usage data from our website (for analytics purposes).

We may collect this information when you book an appointment, interact with our website, or communicate with us directly.

3. How We Use Your Information

We use your personal data for the following purposes:

•To Provide Dental Services: We use your information to offer dental consultations, treatments, and follow-up care.

•To Manage Appointments: We process your details to schedule, confirm, and manage your dental appointments.

•To Process Payments: We use payment information to process transactions for dental services rendered.

•To Communicate With You: We use your contact details to respond to inquiries, send appointment reminders, provide dental care updates, and send promotional information (if you have consented).

•To Improve Our Services: We use technical and usage information to improve our website and enhance your user experience.

4. How We Protect Your Information

We take the security of your personal data seriously and implement a variety of security measures to protect your information from unauthorised access, alteration, disclosure, or destruction. This includes using encryption technology, secure servers, and other methods to safeguard your personal data.

Our staff are trained to handle personal data responsibly, and access to personal data is restricted to authorised personnel only.

5. Sharing Your Information

We do not share, sell, or trade your personal data to third parties without your explicit consent, except in the following cases:

•Healthcare Providers: We may share your data with other healthcare providers (e.g., specialists, laboratories) when necessary for your treatment.

•Service Providers: We may share your data with third-party companies that help us with services such as payment processing, IT support, and appointment reminders.

•Legal Requirements: We may disclose your personal data when required by law or to protect the rights, property, or safety of our practice, staff, or others.

6. Retention of Data

We will retain your personal data for as long as necessary to provide the services you have requested, and to comply with legal, accounting, or regulatory requirements. We will ensure that your data is securely deleted when it is no longer required for our services or by law.

7. Your Rights

Under the GDPR, you have the following rights regarding your personal data:

•Right to Access: You can request a copy of the personal data we hold about you.

•Right to Rectification: You can request corrections to any inaccurate or incomplete data we hold about you.

•Right to Erasure: You can request that we delete your personal data under certain conditions.

•Right to Restriction of Processing: You can ask us to restrict how we process your data in certain situations.

•Right to Data Portability: You can request a copy of your data in a structured, commonly used format, and transfer it to another provider.

•Right to Object: You can object to the processing of your data for direct marketing or certain other purposes.

To exercise any of these rights, please contact us using the details provided below.

8. Cookies

Our website uses cookies to enhance user experience. Cookies are small files that are placed on your device to collect standard internet log information and visitor behaviour information. You can set your browser to refuse cookies, but this may limit your ability to use certain features of our website.

For more information on how we use cookies, please see our Cookie Policy.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the updated policy will take effect immediately upon publication. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your personal information.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us: